You are walking down a street and see a logo of Coca-Cola. You immediately know what brand it is. This is the power of a text logo. Now think if you were a business owner, which kind of logo would you rather have? A plain logo or text logo? Maybe what I am about to say can help you. Most businesses prefer text logos. This is because of the perks that come with it. Customers come to you and your brand gains success. Find out the importance of text logos in branding and also learn some tips on how to create a text logo from scratch.
Importance of Text Logo in Branding
Your brand logo is incomplete without text. But text logos do not require much except for your company name. Do this correctly and customers will be flooding your brand in no time. Using a text logo allows you to connect with your audience and communicate with them without saying much.
The colors and fonts are essential for a text logo but without the right text, your color and fonts won’t make a difference. This is why it is crucial to understand your brand’s identity and create everything accordingly.
Big names in the industry use text logos for their branding. Why should you not? Now when you create your logo, you don’t just ask for your logo to be designed but you study your target audience and brand identity. Once you have completed this step you can start deciding the color and font of your text.
Creating a text logo is also about understanding the psychology of your customers. Understand their taste and select your theme according to that. If they cannot resonate with your theme or cannot understand your text, they are not going to remember your brand.
Key Elements of Creating a Text Logo
Most businesses and brands do not know the importance of selecting the right text, fonts, and colors. This blog will shed light on that and help you understand the importance of these things.
A Successful Brand
Think of your brand as a person who connects with the audience on an emotional and psychological level. As a business owner, you must understand your business inside out so that it will be easier to create a text logo while coordinating with the designer.
As a brand, only the unique ones stand out. Thus, so shall your logo. A logo will bring business to your website if it is unique and speaks to the crowd. For your text logo to captivate the audience’s attention focus on professional and bold designs.
A strong text logo will grab attention and force them to remember your brand.
Use the Right font
Most people get overwhelmed when deciding the fonts for their text. But you need to focus on your brand. If your brand is sophisticated or elegant, choose a font according to that. Keep in mind, do not search for the fonts, study your brand and pick accordingly.
Out of all the fonts, the sans-serif font is the most versatile and goes with any brand. This font is not only used for logo texts but also for blogs, articles, etc.
However, once you decide what personality you want your brand to show through your logo select the font based on that. You can try different ones and see which suits you best.
Develop a Voice For Your Brand
When your text logo represents your brand well and is also trademarked it takes your brand to another level. Your brand seems legit and customers trust it more. The trademark factor makes your brand identity stand out and no other business can copy your name without consent.
Do not make things tough for yourself and your customer when choosing a font for your trademark. The basic aim of the font is to improve readability. If a person does not grasp the context, it will not benefit your business.
Develops Trust
When you have a trademarked text logo that is being used everywhere it creates a sense of trust among your customers.
Whereas a brand that keeps changing fonts and colors comes across as unprofessional. This also makes it very difficult for customers to remember the brand.
Creates Versatility
A text logo is very versatile and looks good on every platform. With the growing usage of social media, how your brand looks on social media makes a huge difference. A text logo gives you that benefit. It allows your brand to remain consistent. This makes it easier for consumers to engage and remember your brand.
Connects With the Audience Emotionally
A text logo that shows your brand identity, allows you to connect with your customers. When your logo text and brand identity go hand in hand, it allows your customers to understand and relate to your brand.
The font used in your logo holds power. It creates an emotional connection with the brand. The text logo tells them a story in just one word. This shows how powerful the right font can be.
Some Final Thoughts
A logo is your secret weapon as we first spoke about. Do you have a logo or are creating one from scratch? Our quick tips will help you create an effective text logo that will make customers connect with your brand. This is one step towards success because once a customer connects with your brand, there is a high chance they will visit your website. Spending time to create a well-thought-out logo is crucial to the success of any business.